“How does this actually work?” This was the thought swimming around in Joel’s head, founder of Chase Bliss, in 2003 while strumming his beloved purple Stratocaster (plugged into one of those cheap little effects-laden amps – you know the kind), as he tried to sort out what he wanted to study in college.
At the time, he knew next to nothing about how or why electronics do what they do, but loved gear and playing guitar. He decided on electrical engineering and focused on audio applications whenever he could.
Fast-forward to 2008, he graduated from college, was working a job he didn’t like, and grief-stricken from the death of his brother, Chase Korte, who was killed by a drunk driver in 2007. His life’s philosophy was shaped by Joseph Campbell’s mantra, Follow Your Bliss. He took a pay cut and worked for the next four years at a well-known boutique guitar effects pedal company, getting schooled in all things stompboxes.
In 2013, Joel decided to strike out on his own and named the company in honor of his lost brother and his approach towards life.